2 Step Marketing

• Admit cards all the time. The other day I  entered a card trying to  vend me a  dupe machine. It had  bitsy,  bitsy handwriting smeared  each over the front and a large portion of the  reverse of the card.   It was extremely hard to read, so hard in fact that I threw it down.   Several days  latterly I  entered a card with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for5.5 cents a  nanosecond with no  fresh yearly  figure by calling the 800 number on the card.   I did call. I got the information, had my questions answered and ordered my long distance service changed.  

  .1-  induce a lead- Get me to call their 800 number.  

 Step 2. give the requested information- handed to me on the phone by one of their deals

 representatives, who was  suitable to answer my questions and make me feel confident that I could save quite a bit of  plutocrat on my long distance bill and that the service would be as good or better.   What is So Good About 2 way?   It's much easier to  produce interest( a lead) than it's to get a person through an entire buying process( a  trade).   You are not getting the prospect or being  client to part with any  plutocrat just yet.   You can use cards to inexpensively promote to your target prospects and  guests and  induce leads( inquiries about your products and services) to  also be followed up on and converted to deals.   This 2 step process also helps you to  produce a list of people who were interested enough in what you offered to  communicate  you.   You can  also recontact the bone

            's who you did not complete a  trade with when they first inquired,  rather until they do buy from you.  

 IMPORTANT Be sure to get the information you'll need to recontact the people who responded to your card immolation.   repetitious follow- ups with the people who  communicated  you'll affect in increased deals. Make it a company policy to follow up with those people who  communicated  you about your products and services.    The utmost Effective Use of Cards   The purpose of your card's communication is to  induce a sufficient  position of interest in the mind of your prospect to get him her to  communicate  you to ask you about your offer.   You're generating interest, not collecting their  plutocrat( not yet anyway).

 That's what the 2 step marketing process is about. 

• Generating interested prospects and  guests who  communicate  you for  further information.   Your communication needs 3  corridor to be most effective   1. A clear statement of the biggest benefit of your product or service( in the long distance  illustration, it was bring savings).   2. A good reason for them to  communicate  you NOW.   3. A simple, easy way for them to respond( an 800 number for  illustration).    Your communication should be short and to the point. Short  dispatches on cards produce  further leads than long bones

            .   For  illustration   Call800-555-1212 for Your Copy of Our Free Report   What 99 of Business possessors Do not Know and Will noway Find Out About Using Cards to Explode Do not forget, they responded, which is least some interest in the information you have created a curiosity about.   This  system works and is sure to produce a large number of inquiries if  transferred to your proper  request.   This 2 Step Marketing Process workshop.   Use the tips you have read then to  produce your coming card's communication and see what happens.   You'll  induce a bunch of leads from people who are truly interested in your products and services.