I just bought a product after being on a list for over two times. I had not spent one red cent with this joe for two times, but like clockwork, hise-mails just kept coming. Day after day after day. Week after week. I eventually gave in and bought his product lately( it's in a field WAY outside marketing).
y pony up the cashola for his product? It's because he'd tutored me to respond. Just like he tutored everyone on his list to respond. How did he do it? Lucky for you, I am a sharing joe. Then are three effects he did to make a responsive list.
1. He erected Rapport With His compendiums
2. He Created Excitement And expectation
3. He Expanded His Line Of Products Let's look compactly at each one
1. He erected Rapport With His compendiums The joe told stories.
He made it particular. Over the two times, I got to know him through his emails. And then is the capper. I look forward to getting his emails! Indeed though I get hundreds a day, I read his first. That ispowerful.However, you can tap into that monee tree like a gate, If you can get your compendiums to look forward to getting your stuff. So, make fellowship with your compendiums by making your stuff particular.
2. He Created Excitement And expectation It noway failed. He told me all the time.
" Hey, watch out for what I have got planned coming Wednesday." or Watch youre-mail." He got his list agitated about effects he'd planned. I caught myself always wishing the day would accelerate up and get then so he would uncover his surprise for me. My chum Jeff Walker does this brilliantly. If you are not on his list at. http//www.sixinseven.com you should be. Read thee-mails you get from Jeff. You will know EXACTLY what I am talking about then. When you make YOUR lists, try to excite and enkindle them by making'em look foward to your stuff.
3. He Expanded His Line Of Products One thing that always made me invidious
about this joe is how presto he created products for his list. The dude was like a
machine! It sounded like he was coming out with commodity every couple of weeks for us to buy. Now, this is important, so hear up then. still, you have to give them commodity to respond to over and over, If you want to educate your list to RESPOND. Read that last judgment again. Give your list commodity to buy( either your products or chapter products). Give them commodity to do( fill out checks, tell you what they want, tell you where to stuff your rearmost product). also, do it over and over. Train your list to RESPOND. Last studies structure lists is great. But, if you make a dead list, you are just wasting your time. You have to make RESPONSIVE lists. You want people to WANT to buy your stuff. You want them to look forward to buying your stuff. I've a friend who makes further moolah with his list of under 1,000 than other knuckleheads make with lists of 100,000. I am serious. A responsive list can support your entire business.
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